As promised – as fresh-out-of-the-oven as you can get – just released from Marvel & Paramount this afternoon is the eagerly anticipated, state-of-the-art Augmented Reality app that not only let’s you model yourself in the latest Iron Man/War Machine gear but also brings to life the internal HUD (Heads Up Display) through gesture recognition! There is seriously nothing cooler than this right now!
Red & gold or titanium silver? Even the pickiest fashionista would want to try the Iron Man & War Machine helmets on for size!
You will need a webcam to activate I Am Iron Man 2, but if you don’t have webcam, don’t fret, this video explains how it works and what it looks like:
I Am Iron Man 2: Augmented Reality app (www.iamironman2.com) from Rubber Republic on Vimeo
Innovations in the Augmented Reality technology:
- Try the new Iron Man & War Machine helmets with visor up/down
- Touch screen interface allows you to get the HUD perspective from inside the helmet
- Video capture and effortless sharing across social networks and blog platforms
Paramount delivered something similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology to cutting-edge level! This time round the AR experience allows users to see through Tony’s view when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.
Once you’ve finished admiring yourself in sexy metal, you can then video capture yourself inside one of Tony’s toys and share it with your friends on Facebook, Twitter or even embed to your own site!
